PinnedStefan WehlerDiscord’s expansion beyond Gaming communities has just begun: and it’s nothing to be afraid ofThe appeal of Discord is a bit hard to explain! These are not my words on the server-based chat software that has recently reached a…Feb 22, 2021Feb 22, 2021
Stefan WehlerIf First-Party Data is King, Zero-Party Data is QueenThere’s a new kid on the data block, and everyone in marketing, advertising, and eCommerce is banging the drum about it — zero-party data…May 6, 2022May 6, 2022
Stefan WehlerCommandments of a 2021 Black Friday campaignYou should run an awareness campaign for Black Friday 2021! 🤯 Don’t worry, I haven’t gone bonkers. I can provide some very pragmatic…Sep 30, 2021Sep 30, 2021
Stefan WehlerWhy you are missing out when ignoring the Facebook Ad Set Spend LimitsWhat is the first thing coming to your mind when you hear the word ‘limit’? It’s not what you think in Facebook Advertising. Suppose you…Jul 8, 2021Jul 8, 2021
Stefan WehlerDon’t leave out awareness: 3 benefits of taking an integrated campaign approachReturn on ad Spend (RoAS) is a tempting metric. Put in 1,000 USD, get a return of 2,000 USD. The short-term payback of performance…Apr 8, 2021Apr 8, 2021
Stefan WehlerIncrease your Linkedin campaign performance with this simple optimization hackToday, I’m sharing a small but impactful Linkedin best practice with you B2B marketers out there. Linkedin is a powerhouse when it comes…Dec 3, 2020Dec 3, 2020
Stefan WehlerFour ways to boost your trailer visibility with performance marketingYou have pushed that publish-button and dropped your trailer like it’s hot. Sure, you know your way around video SEO and have used all the…Oct 9, 2020Oct 9, 2020
Stefan WehlerWhy the lowest CPC is not the best campaign KPILately, I’ve been chatting with a befriended marketer about performance campaigns. Soon our conversation came to platforms and setups that…Aug 14, 2020Aug 14, 2020
Stefan WehlerThe Upside down: 2 frameworks to have one powerful Influencer strategySo many platforms, tools, and talents! Pulling off an influencer campaign can be quite a complex undertaking. Especially, selecting and…Jul 9, 2020Jul 9, 2020
Stefan WehlerThe race for the Netflix of games is heating upWe haven’t seen the real Netflix for Games yet, but it’s coming! And the race has been heating up recently.May 18, 2020May 18, 2020