Stefan Wehler – Medium

Stefan Wehler

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Discord’s expansion beyond Gaming communities has just begun: and it’s nothing to be afraid of

The appeal of Discord is a bit hard to explain! These are not my words on the server-based chat software that has recently reached a…

Feb 22, 2021

Discord’s expansion beyond Gaming communities has just begun: and it’s nothing to be afraid of

Feb 22, 2021

If First-Party Data is King, Zero-Party Data is Queen

There’s a new kid on the data block, and everyone in marketing, advertising, and eCommerce is banging the drum about it — zero-party data…

May 6, 2022

If First-Party Data is King, Zero-Party Data is Queen

May 6, 2022

Commandments of a 2021 Black Friday campaign

You should run an awareness campaign for Black Friday 2021! 🤯 Don’t worry, I haven’t gone bonkers. I can provide some very pragmatic…

Sep 30, 2021

Commandments of a 2021 Black Friday campaign

Sep 30, 2021

Why you are missing out when ignoring the Facebook Ad Set Spend Limits

What is the first thing coming to your mind when you hear the word ‘limit’? It’s not what you think in Facebook Advertising. Suppose you…

Jul 8, 2021

Why you are missing out when ignoring the Facebook Ad Set Spend Limits

Jul 8, 2021

Don’t leave out awareness: 3 benefits of taking an integrated campaign approach

Return on ad Spend (RoAS) is a tempting metric. Put in 1,000 USD, get a return of 2,000 USD. The short-term payback of performance…

Apr 8, 2021

Don’t leave out awareness: 3 benefits of taking an integrated campaign approach

Apr 8, 2021

Increase your Linkedin campaign performance with this simple optimization hack

Today, I’m sharing a small but impactful Linkedin best practice with you B2B marketers out there. Linkedin is a powerhouse when it comes…

Dec 3, 2020

Increase your Linkedin campaign performance with this simple optimization hack

Dec 3, 2020

Four ways to boost your trailer visibility with performance marketing

You have pushed that publish-button and dropped your trailer like it’s hot. Sure, you know your way around video SEO and have used all the…

Oct 9, 2020

Four ways to boost your trailer visibility with performance marketing

Oct 9, 2020

Why the lowest CPC is not the best campaign KPI

Lately, I’ve been chatting with a befriended marketer about performance campaigns. Soon our conversation came to platforms and setups that…

Aug 14, 2020

Why the lowest CPC is not the best campaign KPI

Aug 14, 2020

The Upside down: 2 frameworks to have one powerful Influencer strategy

So many platforms, tools, and talents! Pulling off an influencer campaign can be quite a complex undertaking. Especially, selecting and…

Jul 9, 2020

The Upside down: 2 frameworks to have one powerful Influencer strategy

Jul 9, 2020

The race for the Netflix of games is heating up

We haven’t seen the real Netflix for Games yet, but it’s coming! And the race has been heating up recently.

May 18, 2020

The race for the Netflix of games is heating up

May 18, 2020

Stefan Wehler

Stefan Wehler

Hi. I’m Managing Director of the boutique digital marketing agency attract mode, blogging about the good, the bad, and the ugly in Marketing, Games, and Tech.

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