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Stefan Wehler

Discord’s expansion beyond Gaming communities has just begun: and it’s nothing to be afraid of

The appeal of Discord is a bit hard to explain! These are not my words on the server-based chat software that has recently reached a…

5 min readFeb 22, 2021

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Discord’s expansion beyond Gaming communities has just begun: and it’s nothing to be afraid of

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Stefan Wehler

If First-Party Data is King, Zero-Party Data is Queen

There’s a new kid on the data block, and everyone in marketing, advertising, and eCommerce is banging the drum about it — zero-party data…

6 min readMay 6, 2022

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If First-Party Data is King, Zero-Party Data is Queen

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Stefan Wehler

Commandments of a 2021 Black Friday campaign

You should run an awareness campaign for Black Friday 2021! 🤯 Don’t worry, I haven’t gone bonkers. I can provide some very pragmatic…

4 min readSep 30, 2021

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Commandments of a 2021 Black Friday campaign

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Stefan Wehler

Why you are missing out when ignoring the Facebook Ad Set Spend Limits

What is the first thing coming to your mind when you hear the word ‘limit’? It’s not what you think in Facebook Advertising. Suppose you…

2 min readJul 8, 2021

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Why you are missing out when ignoring the Facebook Ad Set Spend Limits

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Stefan Wehler

Don’t leave out awareness: 3 benefits of taking an integrated campaign approach

Return on ad Spend (RoAS) is a tempting metric. Put in 1,000 USD, get a return of 2,000 USD. The short-term payback of performance…

4 min readApr 8, 2021

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Don’t leave out awareness: 3 benefits of taking an integrated campaign approach

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Stefan Wehler

Increase your Linkedin campaign performance with this simple optimization hack

Today, I’m sharing a small but impactful Linkedin best practice with you B2B marketers out there. Linkedin is a powerhouse when it comes…

3 min readDec 3, 2020

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Increase your Linkedin campaign performance with this simple optimization hack

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Stefan Wehler

Four ways to boost your trailer visibility with performance marketing

You have pushed that publish-button and dropped your trailer like it’s hot. Sure, you know your way around video SEO and have used all the…

6 min readOct 9, 2020

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Four ways to boost your trailer visibility with performance marketing

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Stefan Wehler

Why the lowest CPC is not the best campaign KPI

Lately, I’ve been chatting with a befriended marketer about performance campaigns. Soon our conversation came to platforms and setups that…

2 min readAug 14, 2020

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Why the lowest CPC is not the best campaign KPI

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Stefan Wehler

The Upside down: 2 frameworks to have one powerful Influencer strategy

So many platforms, tools, and talents! Pulling off an influencer campaign can be quite a complex undertaking. Especially, selecting and…

7 min readJul 9, 2020

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The Upside down: 2 frameworks to have one powerful Influencer strategy

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Stefan Wehler

The race for the Netflix of games is heating up

We haven’t seen the real Netflix for Games yet, but it’s coming! And the race has been heating up recently.

4 min readMay 18, 2020

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The race for the Netflix of games is heating up

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Stefan Wehler

Stefan Wehler

Hi. I’m Managing Director of the boutique digital marketing agency attract mode, blogging about the good, the bad, and the ugly in Marketing, Games, and Tech.

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