There’s a new kid on the data block, and everyone in marketing, advertising, and eCommerce is banging the drum about it — zero-party data. But how new is it really, and why the hype right now? I love data to the point that people who have worked closely with me…

You should run an awareness campaign for Black Friday 2021! 🤯 Don’t worry, I haven’t gone bonkers. I can provide some very pragmatic reasons for my bullish opening statement. I decided to write them up after recently discussing Black Friday strategies with our agency’s account manager at the Facebook team…

What is the first thing coming to your mind when you hear the word ‘limit’? It’s not what you think in Facebook Advertising. Suppose you ever use campaign budget optimization (and I bet you do) on your paid social campaign with multiple ad sets that target different audiences. …

Return on ad Spend (RoAS) is a tempting metric. Put in 1,000 USD, get a return of 2,000 USD. The short-term payback of performance marketing campaigns is at the core of the tactic's meteoric rise, also known as Direct Response (DR) campaigns. …

Today, I’m sharing a small but impactful Linkedin best practice with you B2B marketers out there. Linkedin is a powerhouse when it comes to targeting audiences based on their business profiles. If you don’t run any campaigns on the network, you are missing out big time. Linkedin amasses 310 million…

You have pushed that publish-button and dropped your trailer like it’s hot. Sure, you know your way around video SEO and have used all the little growth hacks to get it discovered by your desired audience. You named it with a keyword-heavy title, tagged it with the most relevant search…

Lately, I’ve been chatting with a befriended marketer about performance campaigns. Soon our conversation came to platforms and setups that have been proving successful to each of us. He was proudly mentioning that he was able to drive an all-time low CPC of below 2 cents for one of his…

So many platforms, tools, and talents! Pulling off an influencer campaign can be quite a complex undertaking. Especially, selecting and contracting the right influencers comes along as an overwhelming challenge at first sight. …

We haven’t seen the real Netflix for Games yet, but it’s coming! And the race has been heating up recently. To be clear, existing game subscription services are not yet on eye-level with a Netflix-model. Some journalists have been mistakenly referring to these as the Netflix for Games. But the…